Building campaigns

Designing, testing and sending a campaign: the email editor, dynamic content and tokens, who receives it, and how it performed.

25 articles

Campaign email addressesHow to add the addresses your campaigns send from and receive replies on, and how to choose them on each campaign.

Organise campaigns with categoriesCategories group campaigns so you can filter a long list. How to create one, why to agree the naming before you start, and the two things you cannot undo.

Copy an email design to another campaignHow to move a finished email layout from one campaign to another with Export Design and Import Design, and what Auto Save does.

Preview a campaign without opening itView Templates shows a live campaign's message exactly as a guest receives it, from the campaign list, without going into the builder.

Add or remove a language on a campaignHow campaign content is stored per language, how to add a second language, and what changing the default language actually changes.

Channel Preferences: which channel a campaign usesThe panel that decides which channels a campaign may use and in what order, and why turning a sender off is the quickest way to change how a campaign reaches…

Campaign statuses explainedThe four campaign statuses, what moves a campaign between them, and how to read a campaign's status from the list at a glance.

Why an edit to a live campaign is not sending yetThe UNPUBLISHED CHANGES badge means guests are still receiving the previous version of your campaign. How to check, and how to publish the edit.

Consent Required SettingThe Consent Required setting on a campaign, what happens when you select more than one consent, and what a guest without consent sees.

Resend a campaign to your guestHow to send a campaign again to a guest it failed for, and how to cancel messages that are still queued.

The email editor: a tourWhat every part of the drag-and-drop email editor does, the twelve content elements you can build with, and where the editor ends and the rest of the campaign begins.

The SMS cost estimateThe cost figure Bookboost shows before you publish a Journey campaign, what the three inputs behind it are, and why your invoice will not match it exactly.

Test your campaignsHow to send yourself a test email and preview a campaign against a real booking.

The reservation update triggersThe three update triggers, what counts as an update, and how the 30-minute window works.

Email subject ideasSubject lines Bookboost customers use, grouped by the kind of message they belong to.

Dynamic pictures based on room typeShow each guest an image of the room type they booked, using a custom token.

Fonts in the editorWhich fonts survive the journey to your guest's inbox, and why the others do not.

Dynamic content with Twig logicUse Twig to adapt a campaign's content per guest, instead of building a separate campaign for each case.

Formatting dates and times with tokensHow to reformat a date or time token, including into the guest's own language.

Choose who a campaign is sent toThe Receiver setting decides which person on a reservation a campaign reaches. All nine options, including the fallback pairs and the billing roles.

The campaign reportWhat each channel can track, how link shortening affects it, and how to read bounces.

Dark mode in email campaignsWhy a campaign can look different for some guests, how to check it in the preview, and how to design so it holds up either way.

Sharing PDFs in campaignsHow to send a document to a guest using a download link, since campaigns cannot attach files.

Trigger campaigns from Guest App form submissionsSend a campaign right after a guest submits a form in the Guest App.

Designing emails for dark modeWhy logos vanish and footers invert in dark mode, what to set explicitly, and how to test before sending.