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CRM

Reaching guests with an outbound message: automated Journeys, one-off Broadcasts, the email builder, reusable templates and tokens, and the reports that show how each send performed.

69 articles

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Building campaigns25 articlesDesigning, testing and sending a campaign: the email editor, dynamic content and tokens, who receives it, and how it performed.
Journeys9 articlesAutomated campaigns that send themselves when a reservation matches a trigger. How to build one, which triggers are available, and what to check when a guest does not receive it.
Broadcasts8 articlesOne-off sends to a group of guests you choose. What a Broadcast can do, how to set one up, and how to schedule it to repeat.
Message Templates5 articlesReusable message designs and the Brand Library behind them, including pasting your own HTML and using functions alongside tokens.
Content Blocks2 articlesTwo ways to reuse content across campaigns: Blocks you save in the editor and drag back in, and Content Blocks you insert as a token and update in one place.
Messaging Popups1 articleProactive messages that appear from the chat widget on your website, targeted by what a visitor is doing rather than by their reservation.
Custom Tokens11 articlesThe placeholders that pull reservation, guest and property data into a message, plus your own custom values and the limits on what they can hold.
Schedules2 articlesChoosing between a Broadcast and a Journey when timing matters, and how to reach both existing and future bookings for a one-off event.
Reports6 articlesGain actionable insights with detailed analytics across messaging, campaigns, and tasks. Monitor key metrics, evaluate performance, and optimize your communication strategy effectively.