All CollectionsCRMReportsMarketing DashboardMarketing DashboardCampaign KPIs and subscriber stats in one view, and what each email metric actually counts.2 articlesEmail marketing metrics explainedWhat Sent, Opens, Failed, bounces, Clicks, CTR, and Unsubscribed each count in Bookboost's campaign reports, and what they tell you.The Marketing DashboardWhere the Marketing dashboard lives, the nine KPIs, the subscriber figures, and the three tabs. Includes why its open rate differs from the Broadcasts list.