A reservation has more than one person attached to it. There is a primary guest, often a separate booker, sometimes companions, and on the billing side a payer, a debtor, and a contact person. The Receiver setting decides which of them a campaign is sent to.
Setting it
Open the campaign and go to 4. Review & Publish.
Find Receiver.
Choose the recipient type.
This applies to both Journeys and Broadcasts. The choice also shows on the campaign card in the list, as a Receiver(s): line, so you can see at a glance who each campaign is aimed at without opening it.
The nine options
One specific person
Option | Who gets the message |
Primary | Only the primary guest. |
Booker | Only the booker of the reservation. |
Payer | Only the payer of the reservation. |
Debtor | Only the debtor of the reservation. |
Contact person | Only the contact person of the reservation. |
With a fallback
Option | Who gets the message |
Primary or booker | The primary guest. If the primary guest cannot be messaged, the booker instead. |
Booker or primary | The booker. If the booker cannot be messaged, the primary guest instead. |
More than one person
Option | Who gets the message |
All guests | Every guest linked to the reservation. |
Primary and companions | The primary guest, plus any secondary guests linked to the reservation. |
Choosing between them
The fallback pairs are usually what you want for anything important.
A booking confirmation set to Primary simply does not send when the primary guest has no usable email address or phone number, and OTA bookings are the common case where that happens. Primary or booker sends to the primary guest when it can, and falls back rather than failing silently. Use Booker or primary when the booker is the more likely contact, for example on corporate or agency bookings.
The billing roles are for money, not for marketing. Payer, Debtor and Contact person exist so a payment reminder or an invoice reaches the person responsible for paying, who is frequently not the guest staying. A payment chaser sent to the primary guest of a company booking reaches the wrong person.
All guests and Primary and companions multiply your sends. Both send a separate message per person, so a campaign on either option costs more than the same campaign on Primary, and on SMS that difference is real money. Use them where every guest genuinely needs the message, such as a check-in instruction for a group booking, and not for a newsletter.
Why a send can still miss
The Receiver setting decides who Bookboost aims at. It does not guarantee that person can be reached.
If the chosen recipient has no usable contact details, the send fails rather than quietly moving to someone else, unless you picked one of the fallback pairs. When a guest did not receive a campaign, checking the Receiver setting is worth doing early, because a campaign aimed at a role your reservations do not carry will fail for everyone.
Getting help
Open Talk to Us in the left menu of the platform, or email [email protected]. Tell us the campaign name and which recipient type you expected it to reach.