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Methodology, Attribution & Data

How attribution works inside Insights, how to read the broadcast revenue number, why Insights and PMS figures may differ, and where the underlying data comes from.

6 articles
Guest and loyalty data in Bookboost InsightsExplore guest profiles, addresses, consent, and loyalty in the Guests topic, or slice reservations by guest country, loyalty status, and programme.
Master Profiles in Bookboost InsightsBookboost Insights aggregates guest data at the Master Profile level, so reports and dashboards show one deduplicated view per guest instead of counting duplicate profiles separately.
Broadcast revenue: how the number is calculated todayWhat the attributed revenue figure on the Marketing Dashboard represents, why summing it overstates true influenced revenue, and how to use it correctly.
How revenue attribution works in InsightsHow Insights links a marketing broadcast to a booking, how to set the attribution window, and what the model does not yet handle.
Where Insights data comes fromWhat feeds Insights, how the data is stored, and how to connect it to external BI tools.
Why Insights numbers may differ from your PMSThe confirmed reasons Insights and PMS figures can differ, and when to escalate.